Man Of Many Words     Speaker Of Few

Haynes Purpose and Values Promotion

  1. Brand strategy
  2. Copy direction


– Mining Services

HAYNES were seeking to align many moving parts in forming a cohesive brand identity to give currency to how the business interacts with customers and staff alike.

Animation has a great way of bringing words to life. A promotional video was created, drawing inspiration from my copy direction within their new Purpose and Values statements.

In their own words

“Following our integration of additional business units, André was able to assist in extracting key insights to break down and help redefine who we were culturally as a brand . 

From this juncture, he successfully captured and articulated into words a clear representation of our new Purpose and Values to those internal and external to the business.”

– Rob Freeman, CEO, HAYNES Group


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